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Social data: AI's fuel

Social data: AI's fuel

+ SEO's transformation

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Will AI change the structure of comms teams?

Will AI change the structure of comms teams?

+ The power brokers of AI

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PR & guaranteed outcomes

PR & guaranteed outcomes

+ digital PR poised for massive growth

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Why AI in PR is more than just automation

Why AI in PR is more than just automation

+ a guide to horizon scanning

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OpenAI partners with Conde Nast

OpenAI partners with Conde Nast

+ foreign deepfakes influencing US elections

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Brands love influencers (until politics get involved)

Brands love influencers (until politics get involved)

+ AI complacency threatens PR creativity

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TikTok has reshaped public discourse

TikTok has reshaped public discourse

+ in favour of purpose-drive PR

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Publicis gets Influential

Publicis gets Influential

+ top brands on TikTok

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Social media saturation for brands

Social media saturation for brands

+ Ogilvy launches service to manage rogue influencers

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State of media report

State of media report

+ Nailing the narrative

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Russian bot farms target X to spread misinformation

Russian bot farms target X to spread misinformation

+ Bringing Greek philosophy to the boardroom

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Misinformation during the UK general election

Misinformation during the UK general election

+ Google ranks AI spam above original content

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